H.I.S. - Istanbul (HIS GROUP Company)

Travel E-commerce & SEO Project

H.I.S. Travel Japanese SEO Project

Google Analytics data which shows 1000% (10x) real traffic increase after project launch on May 2011.

  • custom e-commerce
    • Dynamically priced complex daily tour sales engine. 3D Secure Credit Card Payment System
  • japanese seo
    • Japanese SEO for highly competetive travel market (Competing with Tripadvisor, Booking.com, H.I.S. Japan, JTB, etc )
  • design
    • 1st Version (2011) : 3 Different Front Ends: Desktop, Smartphone, Feature Phone (Keitai) which is customized from H.I.S. Japan Website (https://www.his-j.com/ )

      2nd Version (2014) : Updated to Responsive Design
  • administration
    • Easy to use by non-technical personnels administration panel for managing complex e-commerce pricing tasks. Detailed custom Tours, Daily Tours, Hotels, Transfer Vehicles, Tour Guides, Blogs with advanced filtering system
  • custom web app
    • Inquiry Management System, CMS, Japanese Search Engine, Review System, Japanese E-mailing System
project challenge

competing with top travel giants in highly competitive market for international SEO (in Japanese language for Japanese market with .com.tr extention local domain) while developing custom complex travel e-commerce system for management of every online operation of travel agency without tech support

Results
  • 10x real website traffic increase. Getting on top of SERP (search engine result pages) for Turkey related search keywords such as Cappadocia Tours, Istanbul Tours, Pamukkale Tours, etc
  • Custom e-commerce system which allow non-technial personel to be able to update every part of the content:
    • Custom Pricing System which allows different pricing for related to number of tour attendees (Different prices for 1/2/3/4/5 users ,kids. ), or different dates (seasonal price changes for the same product)
    • Sell only in specific days of week (Limit selling to only specified days of week)
    • Custom payment and researvation systems for different type of travel products
  • Traffic is converted to B2C sales by automatic and manual reservation & payment systems for customers from Japan
  • Increasing trust by providing inquiry management system to track all issues and by providing 7/24 suport to clients
Project is offline but partly viewable on Archieve.org
Daily Tours Section
Launch Date
1st May 2011
Milestone : Responsive Design
1st May 2014
Offline :
1st August 2015